Yes it's controversial...but once entrepreneurs and marketers recognize its power...they want to learn everything they possibly can about it. Which is I'm still getting invited on podcasts and speaking engagements around the world.

Doubling my partner's MRR

Four days. From cold traffic → low-ticket buyer → high-ticket client.

Five days. From complete stranger → $27 customer → $8,000 client.

Member payments for my private marketing network

Turn cold traffic (strangers) into high ticket clients in days (instead of months)

Four days. From cold traffic → low-ticket buyer → high-ticket client.

Five days. From complete stranger → $27 customer → $8,000 client.
Literally create demand in the market for my controversial offers
A podcast I was invited on to speak on the Cult Operating System & propaganda
Double my partner 19Keys' MRR & land in the top 60 Skool communities


Convince the University I dropped out of to hire me as an MBA professor (yes really)

Lecturing on emerging technology & persuasion psychology

Taking self-driving car to first lecture in
San Francisco
All while moving to a new city once per year + traveling the world

View from my 27th floor Orlando Apartment

Sunset from my Boca Raton Apartment

Poolside work station in Phoenix

Visiting South Korea

2 Week Trip to Colombia

Amex Centurion Lounge
Why am I sharing this if it's so valuable & effective?


See exactly how they use cult psychology to generate revenue
And no...using this framework doesn't require you to lie or deceive your prospects and customers.
TV
Books
Music
Newsletters
Social Media
Research + Studies
Cultural origin stories
China’s algorithm prioritizes science & technology content.


Define your core brand heroes for your people to rally behind.
And manufacture opportunities for your community to play the role of hero within your brand/business themselves (UGC, customer advisory boards, etc).


Look, even if you decide not to grab this training, I need you to understand something that could change everything for you:
We all know Starbucks doesn't sell the best coffee (Visible Market).
They sell the identity of being a sophisticated, environmentally conscious, creative professional, and sometimes… a Karen (Mental Market).
Liquid Death doesn't sell the best water (Visible Market).
They sell rebellion against boring, corporate health culture (Mental Market).
Nike doesn't sell the best shoes (Visible Market).
They sell the belief that you have greatness within you (Mental Market).
But you don't need a million-dollar budget to operate in the Mental Market.
You just need to understand how it works.

What beliefs am I really selling?
What identity does my customer want to embody?
What meaning does my brand create in someone's life?
Look, I typically teach this inside my Future Proof Marketers community where members pay $200/month.
But right now, you can get the entire Cult Operating System for $27.
You spent more on DoorDash fees last month.
But honestly? If you're still on the fence about twenty-seven dollars, this probably isn't for you anyway.


Every day you operate without understanding these principles, you're fighting an uphill battle against brands that do.
You can keep competing on features and benefits, watching your marketing become more expensive and less effective.
Or you can learn the system that turns customers into disciples.
